Google Ads management across Search, Shopping, and Performance Max — intent-led structure, negative discipline, and creative testing that turns spend into predictable pipeline.
The Problem
Why this matters now.
Google Ads is the most measurable channel in marketing and still the easiest place to lose money invisibly: broad match spending on curiosity, Performance Max grading its own homework, budgets split across campaigns competing with each other, and agencies reporting clicks while sales asks where the pipeline went. The auction rewards structure and punishes hope.
The System
Engineered in four movements.
Account forensics
search-term truth, wasted-spend map, structure and tracking audit down to conversion definitions.
Intent architecture
campaigns rebuilt around buying intent tiers, with negatives as an ongoing discipline and budget flowing to proven pockets.
Creative & landing system
ad and landing-page pairs engineered per intent, tested on a calendar, never “set and forget.”
Profit reporting
one view: spend → qualified pipeline → revenue, with decisions attached.
Deliverables
What you receive.
| Deliverable | Description | Cadence |
|---|---|---|
| Account audit & rebuild plan | Waste map and structural redesign | Onboarding |
| Conversion tracking repair | Server-side where warranted; definitions sales agrees with | Month 1 |
| Campaign management | Bids, budgets, negatives, experiments — senior-run | Ongoing |
| Creative testing program | Ads + landing pages tested to a calendar | Ongoing |
| Profit reporting | Spend to revenue, not spend to clicks | Weekly/Monthly |
Questions
Asked before beginning.
Q.01Minimum budget?
The system pays for itself most clearly above ₹3–5L/month in spend, but the audit is worth doing earlier.
Q.02We're already running ads — will you start over?
Only where the structure demands it; working history is an asset we preserve deliberately.
Q.03Performance Max — friend or enemy?
Powerful when fed clean signals and fenced with structure; a black hole otherwise. We run it fenced.
Q.04How fast do results move?
Waste cuts show in weeks; structural gains stabilize over 60–90 days.
Q.05Do you handle landing pages too?
Yes — ads and pages are one system here; see Landing Pages and CRO.
Q.06Contract terms?
Monthly, transparent, and we're accountable to the same dashboard you see. —
Begin Here
Ask about Google Ads
Direct to the founder’s desk. Response within 24 hours — or call +91-9559660366.
Every market leader started with one blueprint.
A strategic consultation with the founder. Response within 24 hours.